Kaufman Copywriting

After branching out on his own as a full-service editing and communications copywriter, the client wished to brand his new identity in a malleable way so that he could apply his logo to various sectors as his services grew. To achieve this ambiguity, we opted to leave out the word "Copywriting" as his efforts are likely to steer towards a broader spectrum in the future. 

One quirk the client wanted to demonstrate is a unique tilt that his glasses always display when worn—hence the crooked eyeglass frames. To add to the individuality, the glasses' frame was designed to reflect the client's very own pair of reading glasses. A quirky logo was born that delivers the ability to adapt to a greater realm of services that the client can mold for future efforts.